A recent conversation with a colleague focused on Australia’s place as a key player in the Asian region, and our proximity to some of the largest business markets in the world. Australian architects are often, I think, both keen to move into these markets and daunted by them – in equal measures. They’re often uncertain as to how to break in, and how to succeed. Fortuitously, in recent times I’ve frequently found myself on a plane heading to some of our closest Asian neighbours – particularly Indonesia and Malaysia – for work. As a result, I’ve developed a much greater insight and understanding of differing Asian markets and business cultures. I’d like to encourage other architects to do similarly, not to be timid, to get out there and go for it. If you specialise in a specific building typology, you have an immediate relevancy to the market.